Attorney Matthew R. Arnold answering the question: “Can I wait a few months to pursue a personal injury claim?”
A recent airline accident at the Bangkok International Airport led to a bizarre cover-up attempt that ended up creating worse media attention than the accident itself. The incident involved a Thai Airways jet that skidded off the runway last week seconds after landing. The accident was thankfully not too severe, with less than 20 people out of the 288 on board suffering injuries.
According to news reports, once the airline had successfully evacuated passengers from the plane, the company almost immediately went to work trying to hide their connection with the crashed jet. Within hours of the crash, maintenance men wielding black paint brushes were spotted painting over the plane’s prominent purple and gold logo. In no time, all the identifying marks on the plane had been covered-up. Thai Airways believed that this attempt at “de-identification” would help avoid thousands of damaging photos being circulated with the company’s logo being associated with a crashed plane.
Unfortunately for Thai Airways, they forgot that this is the era of Instagram. In the current time of instant communication, pictures of the plane before, during and after the cover-up were beamed around the world, subjecting the company to even more negative attention than the relatively minor accident. Passengers began Tweeting images of paint crews and noted how botched the attempt to hide the plane was from a public relations standpoint.
The problem became even worse when a Thai Airways spokesperson came out in defense of the cover-up and said that the actions were only taken in accordance with crisis communication rules of the Star Alliance network it is a part of. Thai Airways said that all Star Alliance members (including United and US Airways) are required to de-identify any airplanes involved in an accident. Almost immediately after making the claim a Star Alliance spokesperson flatly rejected it as untrue, clarifying that no such guidelines exist.
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